Mobile Mantra was founded in Switzerland in year 2000 as IT services company, and it has traveled a long distance, since then, in becoming a digital media company combining web and mobile. It has offices in San Francisco, India and Switzerland. During these years, it has received appreciation by customers & media and has been nominated and recognized with awards internationally for the innovation in technology impacting businesses and common man.

Since 2004, after acquisition of mobile application division of Minick AG, Mobile Mantra has been investing in creating next generation applications to become leading digital media company. The acquisition brought very rich customer base of more than 3000 installations for applications running across all segments doing web to mobile communication for alert, notification and alarming business in Switzerland/Germany. Across all applications, we found large community, large businesses being connected and becoming a media in itself using web and mobile and that set our pace for innovation to build virtual community connecting consumers and businesses on single platform creating value for each other on a specific issue.

While innovating, we acquired customers for MCRM applications with education, automobile and retail segment and made substantial difference to our customers and their consumers. We gained expertise in creating much higher values for our customers and creating ROI with all our applications within customer facing scenario right from building leads to customer retention.

While we were innovating applications to bring consumer online and on mobile for delivering higher values; Google, after innovating the concept of connecting consumers with brands, created perfect market opportunity for next level of innovation, to lead evolution in the way people use technology. After Search, consumers need to be kept engaged online and on mobile, throughout their decision-making process for subscribing to products and services. It requires media marketing, sales and distribution to connect, engage and interact with potential buyers through all touch points, with phases of interaction to convert "suspect" into "Lead" and "Lead" into customer. This calls for a need to create an ecosystem, in which all stakeholders can interact with each other and make better decision. This is very different from present market players, creating online interactive portals, building consumer's community and bringing companies merely as advertisers.

Mobile Mantra with its digital cross media platform, using Web and mobile, has innovated solution to begin where Google leaves a consumer after search. It has built solutions to engage consumers in decision-making category (from suspect to customers), and post sales to keep customers engaged through retention, redressal and service category. It further innovated in terms of business model. Rather than selling these solutions as IT products and services to CXOs, it went on to pick one issue at a time, create online & mobile ecosystem, and brought organizations to interact with consumers. This allows companies to "in- source" media, which has consumers, potential customers, customers interacting directly with the company, and its concerned divisions on.

With increased focus on Indian market since year 2007, it created success story last year with the launch of www.core.nic.in- an initiative by ministry of consumer affairs. Ecosystem at www.core.nic.in consists of consumers, customer care, legal and top management of brands with ministry of consumer affairs interacting with each other to solve grievances of consumers in public domain online. It allowed companies to retain customers, avoid litigations and build brands by showing responsiveness to consumers. Same portal has now been re started at www.whitelibra.com

Our next success story comes for police reform where together with Dr. Kiran Bedi, we founded www.saferindia.com and here we connected all police depts. With citizens and made police accountable.

With Campusyogi, we aim to solve problem related to campus recruitment. There are issues related to quality and quantity of talent, and no innovation has so far been done around it. Although there is Orkut, Youtube and host of other portals connecting the college students with each other around fun and entertainment, there is none which connects students with industry and tries to bridges the gap between Academics and industry. Besides, there is a need to serve companies, which do not have resources to visit campuses for recruitment.

Campusyogi puts heavy focus on self-assessment and evaluation of students, to first set the benchmark, before any skills upgrades and personality development can be talked. It believes that once students know their personality, they would be able to nurture their skills, and thus guide themselves towards right career choices from day one. It helps students to better plan their career, plan campus recruitment better and for companies, it makes lot easier to do campus recruitment, because of engaged relationship between the two.